Know your competitors strengths and weaknesses
To stay ahead of your competitors, you need to know what makes them successful.
This will help you determine how best to compete with them AND avoid their mistakes.
For example, if one of your main competitors is known for creating great content but has trouble engaging with customers on social media, that's something you can use to your advantage.
Know your customers
It's super important to continuously ask for feedback from existing or potential customers within your industry.
This can be as simple as sending out an email or posting on social media asking for feedback about something specific, such as "What would make our product better?" or "What do you wish we offered?"
It's also important to remember not everyone will respond positively - some people may even be upset by what they see (or don't see).
But, if they're giving honest answers then this is useful information because there are likely other people who share those same feelings but haven't spoken up yet!
Your customers know best and pleasing them can help you get ahead of competitors.
Look after existing customers | Do not lose them to competitors
Your existing customers are your best source of new business. The longer they remain loyal to you, the greater the chances that you will get repeat business from them. And if your customers refer their friends and family members to you, then that’s even better!
Make sure that your customer service is top notch; use customer feedback to improve future plans based on what they think works or doesn't work; and never stop innovating - don't let yourself become complacent.
Get a USP | Something that makes you different and stand out
Your USP is basically the reason why people should pick you over another business. When coming up with a successful Vegan business plan this step is essential.
If you’re not sure what this might be yet, don’t worry—you can probably figure it out by digging deeper into who your customers are and what they want.
Your USP could be something as simple as your online personality or eco friendly packaging, something special you have or do that your competitors don’t such as an Award.
Apply here for a Vegan choice award.
Be sure to research your competition, if your competitors all seem focused on free shipping then find a different USP.
Improve marketing | Remember it does not have to be expensive
It is not enough to just advertise products or services. You need to build relationships and create a brand.
Build a community around your product or service and find ways of connecting with customers on social media platforms and in real life.
When planning your vegan business or product launches, think of creative ways to get people talking about you.
Follow the steps in this blog and you’ll be sure to become a successful Vegan Business industry leader.
Peace and kindness,
VCA.
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